The Complete A-Z Manual on How to Sell More Banquets & Weddings at your Club

Are you getting a big enough share of the wedding cake at your club? Weddings offer some of the most lucrative business for clubs today yet many are missing the boat by not have a systematic marketing effort to capture their share.

This manual offers simple step-by-step marketing instructions on how to tap into this lucrative income stream. It provides advice on how to tackle the big issues like getting everyone at the club excited about marketing weddings. How to use your website, direct mail and member referrals to generate leads. But it also goes into the crucial details like how your people should answer the phone when someone calls to ask about a wedding.

Clubs like yours lose thousands of dollars worth of wedding business each year because the person who answers the phone when the bride calls sounds clueless, because nobody has provided them with a script. This manual provides precisely what your receptionist must say when someone calls to ask about a wedding. Just follow the plan in this manual and you’ll be on your way to wedding "income" bliss!

Non Members $195
Members $149

  Wedding

The one word that will make financially sensible people outspend an unlimited budget.

 The $49 Glass of Red Wine

          A few years ago, I attended a wedding reception at a country club. I got into a conversation with the Best Man. We broke the ice by talking about the golf course. Then we started talking about the wedding. Or, to be specific, we started about the cost of the wedding. It turned out that the Best Man was a member of the club. He told me that the wedding I was attending was costing the father of the bride upwards of $50,000. And that was a conservative estimate! The cost to rent the club before adding drinks, food, DJ, ice sculptures, etc. was $25,000!

The Best Man was an accountant. Based on the number of people attending, and the cost of the wedding, he worked out that my glass of red wine cost the father of the bride $49! It probably cost the club $1.49! That’s such a good profit margin that I can’t even begin to calculate it...100%...1000%...You do the math!

I thanked the Best Man and went to the bar for another $49 glass of Cabernet!

The Members Love Weddings—And Here’s Why...

The Best Man and his golfing buddies love weddings at their club. Why? The hundreds of thousands of dollars that weddings generate mean financial stability for the club without having to raise dues and get more money from the members from assessments.

Several years ago at this particular club, the financial situation was a mess and the club was starting to decline—until they got into the wedding business.

How You Can Maximize Your Revenue from Weddings...Any Why You Must...

        Let’s say that you generate just $25,000 in new or additional wedding revenue—an extremely modest result in my experience. How many additional cart fees or greens fees do you have to get to match that type of revenue? See what I mean? From a financial standpoint, it’s vital that you maximize revenue from weddings. Here’s a quick test.

      What would you do with the extra money from weddings?

a. Improve the golf course

b. Install a new irrigation system

c. Spruce up the clubhouse

d. Build a new website

e. Hire a new director of sales to get more members

f. Get the superintendent that new piece of equipment he needs

g. All of the above.

     If you’re not in the wedding business, it’s like owning a gold mine, not mining the gold, and wondering why you don’t have any money!

Golfers are Notoriously Price Sensitive. Brides are Not.

That’s such an important point that I’m going to write it again, this time in a wedding invitation font.

Golfers are Notoriously Price Sensitive. Brides are Not.

In many cases, a bride will quickly outspend her unlimited budget. My manual shows you how you can have that happen at your club—not the one down the road or at the Elk’s Club or at a local hotel. A golf club is the perfect location for a wedding. Why isn’t your club booked solid every weekend? It should be. No. It MUST be.

How to Make More Money from Weddings , is an easy-to-follow system that will help you get on the road to making staggering amounts of money from weddings.

You’ll get just about every piece of information you need to maximize results from this crucial revenue stream.

-     How to get started

-     How to market your wedding services

-     How to break into the wedding business

-     How to persuade your boss and/or the board that you need to
       have more weddings

-     Services to offer to make more money

-     How to advertise your wedding services on your web site

-     What’s important to brides (and their mothers)

-     HOW TO CLOSE THE DEAL!!!!

-     And much, much, more.

                   The manual provides advice on how to tackle the big issues but also goes into the crucial details like how your people should answer the phone when someone calls to ask about a wedding. Clubs like yours lose thousands of dollars worth of wedding business each year because the person who answers the phone when the bride calls sounds clueless. Why do they sound clueless? It’s because nobody has provided them with a script. My manual provides precisely what your receptionist must say when someone calls to ask about a wedding.

Just follow the plan in the manual and you’ll be on your way to wedding bliss!

How you, as the club manager, can personally benefit.

If you follow the system in How to Make More Money from Weddings, you will be a superstar at the club. I want you to benefit from this financially. So I included a special section in the manual titled How to Make Sure You Get Compensated Fairly For Your Work.

"Scott," you might ask. "I’m already in the wedding business. Why do I need your manual?"

That’s a good question. Maybe you’re the one in a thousand club that is getting every cent out of your wedding business and is booked solid every weekend for the next four years. For the rest of you, this manual will help you mine new revenue. At the very least, it will change your thinking and, instead of dreaming about wedding revenue, you will start to generate it.

You’ll Get Leads...Then Learn How to Turn them Into Revenue.

My experience in marketing has taught me that generating leads is only one part of the success equation. Closing the deal is the other part. So I included a special section on overcoming objections and getting the bride (or her father or mother) to sign on the dotted line and hand over a deposit.

How to Deal with Bridezilla...And get her to spend more money!

There’s even a section in the manual about how to deal with the bride-to-be who is a real pain in the you know what! Click here for a sample of this hilarious but valuable section.

The Wedding Planner. Your Best Friend, Fairy Godmother, and Troubleshooter—all in one convenient package.

Even in smaller markets, there’s often a person called a wedding planner. He or she (usually she) is in the business of organizing weddings and brides often go through a wedding planner. The wedding planner can make your life significantly easier and more profitable. My manual includes an exclusive ’Q and A’ interview with a veteran wedding planner. You’ll get all the secrets about what really matters to this very important person.

Order Now! to get the manual and this valuable interview.

Remember that clubs with significantly inferior facilities are holding weddings.

Maybe you’re thinking that your club isn’t good enough to hold a wedding reception and that you’ll have to spend a small fortune to upgrade the facilities. Think again. I went to a reception once in an Elk’s club where there was only one bathroom. My manual even addresses how to dress up your club’s facilities without giving your finance committee heart palpitations.

Make Money from Banquets Too!

Are you holding at least three banquets a week at your club? If not, why not? As a special bonus when you buy How to Make Money from Weddings, you’ll get How to Make Money from Banquets which is yours to keep, absolutely free. This 100-page manual will help you make more money from your space—at any time of the year.

A Special Money-back Guarantee

I should really charge $3,000 for How to Make More Money from Weddings. The information is that valuable. Because I want as many clubs as possible to benefit from wedding revenue, I reduced your investment to the staggering low cost of just $195 (just $149 for members). Book just one wedding and the return on this investment will be staggering. To be honest, I can’t believe I’ve giving away such valuable information for so little!

Think of it another way...serve just five glasses of red wine and you’ve covered the cost of the manual.

Why anyone would return this manual is beyond me but in case you are not entirely satisfied, follow the instructions for returns and I’ll refund your money. No questions asked—although I’ll be tempted to ask why you don’t want to make money from weddings.

Order Now! and Get Your Piece of the Pie. Sorry—Cake!

If you’re ready to tap into the wedding revenue you’ve been missing, click here now. Soon, you’ll be charging $49 for a glass of red wine. You’ll be saying Cheers! I’ll be saying Cheers! And everyone at your club will be saying Cheers! TO YOU!

Sincerely,

Scott Martin

P.S. In case you’re still sitting on the fence, make a quick mental list of all things you could do at your club with the extra $100,000 or more of revenue you will generate from additional weddings!!

Order Now!  

 

---

	Price
The Complete A-Z Manual on How to Sell More Banquets & Weddings at your Club - NON-MEMBERS	$195.00

If you are a GMA member, please login to view your discounted prices. Not a member? Join now and start saving today!