How Golf Courses/Clubs Can Survive & Thrive in Tough Times
Yes, there’s a lot of talk about recession and tough times. You have more golf courses competing with you, the number of golfers has stayed about the same, and so on...
Let them talk...while you add members, golfers, lessons, and outings.
It’s easier to be a wealthy club or course than a poor one. Your results are guaranteeed if you’ll implement just three or more of these ideas.
You have two big advantages right now:
- Your competition is panicking—either cutting back on marketing, discounting, or wasting money on advertising.
- This manual gives you the easy, quick marketing things to do while you build your long-range program.
Let’s face it, most clubs haven’t tried anything really new in marketing in a long time. This manual brings you practical new ideas that you can implement fast. Among the many ideas, there are two winners that no club has ever done. If you’re the first in your area to use them, you’ll win big.
This is marketing for the impatient—easy wins to outlast your competition.
This manual covers marketing from referrals and customer service to advertising, publicity, and online. It picks out the quick-and-easy things to do to build your marketing momentum.
It covers:
- the surprising first thing you must change before your marketing will work
- how your employers are a key to your marketing and how to enlist them
- the simple online tool that every club must have today
- why advertising can kill you if you don’t understand these 3 keys
- how to "borrow" advertising ideas that win
- the one simple way to get overnight publicity
- a 60-year-old advertising idea you can win with today—at essentially no cost
- an easy technique to get competitive clubs selling for you
- the best specialty ad item that no club has
Are You Letting the Market Determine Your Income? What You Can Do This Month to Increase Business:
- you can be the only club in town with these events
- low-cost ways to get more outings and groups
Dr. Crandall lives on a golf course, has written eight marketing books, and has consulted with many types of businesses on how to get more customers.
| | Price | |
|---|
| Marketing In Tough Times - Non-Members |
$195.00 |  |
| Marketing In Tough Times - Members |
$149.00 | |
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