The Only Serious Publicity Manual for Golf Courses

Publicity is worth 10 times the same size advertisement yet most clubs don’t make any serious attempt to get publicity. And the kicker is, it’s not hard.

The Only Serious Publicity Manual for Golf Courses
by Rick Crandall, PhD

If you’re serious about getting free publicity for your course, club or resort, you need this manual and CD. Publicity is one of the four major pillars of marketing. Get your share - and more!

      Break away from the pack with The Only Serious Publicity Manual for Golf Courses. Written in plain English, it guides you through the ins and outs of getting free publicity.

Do It Yourself the Easy Way

      Why pay a local PR firm $2000 - $5000 a month when you can do a better job yourself? A little-known secret publicity is that journalists would rather deal with a knowledgable principal - you - than just another PR flack.

Secret after Secret

      You’ll learn:

• Why you need to know a 100-year old poem by Rudyard Kipling to open doors to the media (and how you can use Kipling to get a big story about winter golf - Sherlock Holmes figures into it too!).

"A practical manual for those who want marketing to be more than just putting an ad together."
-Don Peppers, author of One to One Future: Building Relationships One Customer at a Time

• How to approach the press (TV, audio, print)
  
• How NOT to approach the  press
  
• How to get the media to help you exploit them
  
• How to get your golfers to help you with your publicity

Be the Star

• What new activities you should be doing to get more publicity
  
• How to use an "old-fashioned" stunt for big publicity

"With so many great marketing ideas here, you’ll leave your competition in the dust."
-Jay Conrad Levinson, author of Guerrilla Marketing

• Why environmentalists can be your best friends or your worst enemies for publicity
  
• When NOT to use press releases
  
• How to have your own TV show
  
• How to get instant publicity almost overnight

"It’s pathetic how many books sit on my shelf collecting dust... This one sits on my desk. It’s filled
with Post-It Notes, paper clcips, and highlighting. To say it’s user friendly is an
understatement... It’s a tool of everyday necessity."
- Peter Beardsley, Public Relations Consultant

• The seven major ways to get publicity
  
• How to use publicity after you get it for even more impact
  
• And much more

Extra, Extra, Extra

      You get the manual and a free bonus CD with over 50 sample forms, bonus ideas for major PR campaigns, press releases, and even articles you can publish under your name.

Dr. Crandall has been an editor and journalist, so he knows what they want. he has also gotten major publicity for clients. He has written 8 books on marketing and taught a seminar on Guaranteed Free Publicity for many years.

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	Price
Non-Members	$295.00
Members	$195.00

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