Marketing for Golf Professionals Even When You Hate to Sell

Marketing for Golf Professionals: Even If You Hate to Sell
by Rick Crandall, PhD

      Most golf professionals - whether they are club managers, outing directors, golf pros, or restaurant managers - don’t like the idea of marketing or selling. They find it personally awkward, or even demeaning. Another reason golf professionals don’t like marketing is that they aren’t trained in it. Plus, it costs money to make mistakes. At the least, they think of it as a distraction from their "real" jobs.

It’s all about your customers

      This manual first deals with your attitudes. It shows you why marketing is all about building relationships with customers and potential customers. This means that marketing is part of all your interactions with your clients. Your restaurant is a good example. People don’t come because of the great food. They come to have a good experience, to get away from their problems, and to be treated as special.

      Or think about the club manager. All the technical aspects of keeping the club running are nothing if you don’t build relationships with members or golfers. Or the golf pro who is a great technician but has a lousy "bedside manner."

      From the groundskeeperes to the rangers, it’s all about customer relations which creates your best marketing - repeat business and word of mouth.

The best all-around introduction to marketing for golf businesses

      The rest of the chapters make up your personal marketing encyclopedia. When you’re planning any aspect of marketing, just turn to the appropriate chapter and there’s your explanation and examples to get you going.

      The chapters cover each of the major areas of marketing with examples from golf and other businesses. They include:

• Quickie ideas for the impatient. A few examples you can get started with while you’re preparing bigger marketing.
  
• Your mini-MBA in marketing. How knowing a few MBA technicalities can give you ideas.
  
• Advertising. Why it’s overused and how to improve yours 100% or more.
  
• Sales letters and brochures.
  
• How to like personal selling. Turning selling from sleazy to satisfying.
  
• Free Publicity. How to exploit the media for fun and profit.
  
• Networking. Build relationships for more clients.
  
• Using the telephone and fax. Reach out and involve someone.
  
• Newsletters. Publish a newsletter or ezine.
  
• Online marketing. Integrated marketing in action.
  
• Customer service. Why satisfied golfers or members aren’t enough. Your best marketing is to your existing golfers.
  
• Referrals and word-of-mouth marketing. Your best marketing for new golfers.
  
• Your marketing action plan. Implementing your success.
  
• Quick, little things you can do now.

Special Bonus Offer!!!

      To make this manual your best all-in-one marketing library, the author has included 4 major bonuses:

1. Free consulting. your personal questions answered by the author by email (up to one hour).
   
2. 1001 Ways to Market Your Services: Even If You Hate to Sell. This book is real examples of successful marketing from outside the golf business. Apply your creativity and adapt each idea to your club, restaurant, or pro shop.
   
3. A CD explaining this approach to your marketing that you can share with staff.
   
4. Celebrate Customer Service. Eleven experts show you ways to take your customer relationships to the next level.

	Price
Marketing for Golf Professionals Even if You Hate to Sell	$299.00

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