Private Club 911 - Sales & Marketing Emergency Kit
Private Club 911
There is no doubt about it the private club industry is in turmoil, more and more established clubs are going under. Waiting lists at most clubs have all but vanished! Membership is at a thirty year low and fewer people are talking up the game. Add to this the general reluctance to change or to market at all at many private clubs and you have a surefire recipe for extinction. But it’s not all bleak, there are exceptions in every market regardless or region or economic conditions where private clubs are thriving. Yet, what’s really amazing is while one club thrives with 600 members, another, literately across the street, is on the road to total failure.
What is the difference between those clubs that make it and those that don’t? The key difference between clubs that thrive and those that don’t is how effectively they market their memberships and keep a steady stream of prospects coming in the doors.
Sales, & Marketing Emergency Kit
Includes 5 special reports:
Building a Referral Machine
Referrals are the life-blood of any good golf club or golf real estate development. There is simply no quicker and less expensive way to build your customer base and increase your income than to double or triple your referral rate; so take this very seriously! Act now and get over 30 pages of detailed information to help you increase your income by building a referral machine!
The Critical Importance of Developing an Irresistible Membership Offer!
A full 95% of the hundreds of sales letters I get a year from various clubs and private real estate developments trying to sell golf membership fail in the most basic of all marketing principles, by simply failing to make me any kind of offer!
Instead they hope to woo me with their pictures and vague promises of service and prestige, losing millions in the process! Act now and get over 20 pages of detailed Membership Offer information. Irresistible offers and iron clad guarantees are your secret weapon in the battle for massive membership response!
Low Cost, High Value Membership Marketing Strategies
Not all marketing has to cost a lot or take a great deal of time and effort to produce some spectacular results. In this detailed special report you will find some proven winners some of which are sure to make sense for your club!
Innovative Membership Categories for Today’s Market
Most clubs have one of two problems when it comes to the membership categories they offer. They either offer too many options, in the mistaken attempt of trying to design something that appeals to everyone, or they have too few, rigid options that haven’t changed since the Mayflower landing! This detailed, but bite-sized report will give you all the information you need to design Membership Categories that will sell!
How to Price Your Memberships For Success in Your Market
Pricing is one area of marketing that seems to really scare most private clubs! Few of the hundreds of clubs that I have consulted with have any real rationale as to why their initiation fees and dues are what they are! Act now and discover the perfect pricing structure for your club’s initiation and membership fees!
Just $99 save $149 off the regular price of $249!
Plus a FREE copy of Desperately Seeking Members ($24.95 value) for the first 50 only!
| | Price | |
|---|
| Sales and Marketing Emergency Kit |
$99.00 |  |
If you are a GMA member, please
login
to view your discounted prices. Not a member? Join now and start saving today!