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The Complete A-Z Manual on How to Sell More Banquets & Weddings at your Club

Are you getting a big enough share of the wedding cake at your club? Weddings offer some of the most lucrative business for clubs today yet many are missing the boat by not have a systematic marketing effort to capture their share. 
golf marketing bible Buy it for yourself,
buy it for your staff,
buy it for your board.

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Check List for Setting Up Special Events

by Dedi Leahy

FACILITIES

  • Walk the space
  • Arrangements or rental of room/arena/site for date, set-up and rehearsal
  • Additional equipment (specify)Parking/valet arrangementsDirectional signage/marquee
  • Clean-up, pre-event/post-eventSound system/lighting
  • Notification of management/electrical
  • Decorations prior to event

GRAPHICS

  • Invitations - design, production, printingHand addressing or calligraphy arrangements
  • Appropriate postage stamps
  • Program - design, production, printingPosters, banners, tickets, door prizes, raffle tickets
  • Decor
  • Video
  • Easels

SPECIAL ARRANGEMENTS

  • Invitation lists
  • Beverage arrangements
  • Catering/menu planning
  • Live/silent auction- times, coordination, display and signage
  • Casino
  • Emcee
  • Auctioneer
  • Special guests
  • Celebrities
  • Music
  • Entertainment
  • Speaker
  • Program agenda and scripts
  • Rehearsal arrangements
  • Transportation
  •  transportation to event
  • VIP escorts
  • Special accommodations
  • VIP hotel room gifts

PERSONNEL

  • For check-in tableR
  • eceipt of tickets/money
  • Security
  • Medical
  • Greeting committee
  • Guidance, information
  • Other

EVENT PRESENTATION

  • Room arrangement - buffets/chairs/tables
  • Flowers and table decor
  • Programs and placement of other items at each place settingTable gifts
  • Script/agenda of program
  • Awards, prizes
  • Site banners

MEDIA PUBLICITY (PR-EVENT)

  • Media list
  • Comp invitations
  • Talk show appearances- radio/TV
  • Media kits
  • Video clips
  • Press briefing (press conference if announcement is earth shattering)
  • Press room
  • Press passes
  • Special seating
  • Reminder before event- print and broadcast
  • Pre-party

PROMOTION

  • Celebrity appearances
  • Paid advertising - billboards, print, broadcast
  • Posters
  • Mention inclusion in corporate ads
  • Personal phone calls

MEDIA PUBLICITY (POST-EVENT)

  • Photo distribution
  • Follow-up releases
  • Post interviews
  • Clipping service
  • Follow-up phone calls
  • Thank you notes


copyright 2007. Dedie Leahy, Dedie Leahy & Company, 3883 Turtle Creek Boulevard, Suite 1704, Dallas, TX 75219; phone (214) 521-9577; fax (214) 521-9578. dedieleahy@mac.com

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