How to Ensure a Healthy Membership
If you do NOT have a short waiting list, or at least a strong list of 50 plus people that are currently interested in membership, then you already have a problem with declining membership, whether anyone wants to admit it or not! Membership sales take time to cultivate and close. Yet, every year, you know a few more people are going to drop off your roster. (Most clubs close between 1 in 15 and 1 in 20 inquires.)
Private clubs are facing three huge challenges:
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