Boost Your Income with Father's Day Promotions

by Alan Stalcup

   Last year, one of my customers sold 92 Father’s Day Gift Packages online yielding over $9,000! You can too -- just follow these very simple steps.

   Every golf club should sell these three items online:
 
   Gift cards. Offer $50 and $100 gift certificates valid for golf, food, and merchandise purchases. Seventy-five percent of online shoppers buy gift cards. Gift cards make a perfect gift and with free shipping it’s a slam-dunk purchase.  It beats driving around town looking for gifts.
 
   Gift packs. Dads are simple -- make shopping for them simple. Package a shirt, sleeve of balls, towel, and 2 or 3 cart-fee-only golf passes for $99 (a $200 value). Customers see a high-value gift package -- while you keep a 40% profit margin.
 
   While you’re at it, sell tournament items. Offer shirts, hats, towels, and other promotional items that can be purchased in bulk for outings. Require a minimum quantity and delivery time per order. Then flip the order to your distributors and make a quick 20 - 30% per order. Think about it, a 300 hat/towel order at $15.95 when your cost is $10.95 nets you $1,500 profit.

   Happy Selling!

Alan Stalcup is founder and president of Course Trends.