The Complete A-Z Guide to Highly Effective Membership Marketing

"I have never seen a more definitive and useful manual
on membership marketing in my 23 years with Club Corp
 or anywhere else for that matter!" 
-Bob Devitz, Former VP Operations, Club Corp

Grow Your Membership NOW, With the Complete A-Z Guide To Effective Membership Marketing!

      There is no doubt about it the private club industry is in turmoil, more and more established clubs are going under. Waiting lists at most clubs have all but vanished! Membership is at a thirty year low and fewer people are talking up the game. Add to this the general reluctance to change or to market at all at many private clubs and you have a surefire recipe for extinction. But it’s not all bleak, there are exceptions in every market regardless or region or economic conditions where private clubs are thriving. Yet, what’s really amazing is while one club thrives with 600 members, another, literately across the street, is on the road to total failure.

      What is the difference between those clubs that make it and those that don’t? The key difference between clubs that thrive and those that don’t is how effectively they market their memberships and keep a steady stream of prospects coming in the doors.

      In our latest publication, membership marketing is covered from A-Z and includes the insight of consulting and visiting with hundreds of private clubs not just in the US but, Canada, the Caribbean and UK. Not all the strategies will be right for every club, but every strategy in these pages is a proven way to generate membership leads in the 21st century. These techniques if heeded will allow you to thrive in a difficult market while others perish.

      This step-by-step, 450 page manual is YOUR blueprint to membership-marketing success. The techniques in this manual have been used by hundreds of private clubs, resorts and even semi-private clubs to boost membership quickly and effectively.  It is guaranteed to produce results for you!

      The manual covers: defining membership goals; budgeting; defining your marketing position; innovative membership categories; perfect pricing; the use of various media including websites, e-mail, direct mail, and print ads; telemarketing; referral programs and invitation only marketing, proven membership offers; membership tours, designing effective collateral materials, follow up campaigns, community marketing, marketing through opinion leaders, member retention; and more.

      You’ll also get detailed examples of successful membership campaigns along with sample sales letters, brochures, website pages, follow-up correspondence and staff training recommendations. The manual finishes up with a 60-point, quick-start action plan. Follow this plan and you’ll be on a clear road to more members, faster than you ever thought possible. The information, examples and proven techniques in this manual are priceless and will continue to pay dividends for any club who heeds them, for years to come! Take the first step to membership marketing success by ordering your copy of The Complete A-Z Guide to Effective Membership Marketing today! Then start growing your membership tomorrow!

Sample Pages available as PDF
Click Here to view the table of contents. 
Click Here to read about the Perfect Pricing Structure.
Click Here to read about Building a Membership Referral Machine.
Click Here to read about Innovative Membership Categories.
Click Here to read about Customer Retention.
Click Here to read about the Membership Ambassador Program.

	Price
The Complete A-Z Guide to Highly Effective Membership Marketing - MEMBERS	$295.00
Membership Marketing A-Z - NON MEMB	$495.00

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