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Available May 15th 2008
This step-by-step manual is YOUR blueprint to membership-marketing success. The techniques in this manual have been used by hundreds of private clubs to boost membership quickly and effectively. It is guaranteed to produce results for you! The manual covers: defining goals; budgeting; profiling prospective members; the use of various media including websites, direct mail, and print ads; telemarketing; referral programs; defining your marketing position; membership categories; pricing; proven membership offers; membership tours and member retention; and more.
You’ll also get detailed examples of successful campaigns along with sample sales letters, brochures, website pages, follow-up correspondence, and staff training recommendations. The manual finishes up with a 50-point, quick-start action plan. Follow this plan and you’ll be on a clear road to more members faster than you ever thought possible. This manual is an excellent companion to the Membership Director Sales Training Manuals.
Over 400 pages, Available May 15, Non Members $495 - Members $295
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A must read for any golf professional that generates some or all of their income from lessons.
This classic, 370 page manual has helped more professional’s double and triple their teaching income than any other source.
The manual covers everything from setting up a business plan, to marketing, Promotions, PR, sales and pricing your lessons. You will discover how to package your lessons to get properly compensated for your knowledge and experience.
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Most employees want to perform to the best of their ability but most seldom do because they simply don’t have a detailed system to follow. The Outing Directors Systems Manual is a complete A-Z of what to do, when to do it and how to benchmark this position for superior results.
The manual includes; Position agreements, goal sheets, check lists, scripting, sales, customer service, follow up and much more. Last but not least, is a testing section so you can insure compliance with your system.
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Coffee stains down planes! So says on of the world’s most popular customer service books. First impressions are lasting impressions and many players spend more time on the first tee touch point than on any other part of the course.That makes what goes on there, critical to your players’ experience and their willingness to return to your facility.
This manual is a complete A-Z system for training and holding starters accountable for a superior customer service experience. The manual includes detailed position agreements, scripting for getting customers off to a great start, required knowledge, reporting, check lists and more.
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Do you believe that first impressions are lasting impressions? If so, what are you doing to insure your outside guest services people are consistently delivering a superior level of service a la Disney or Ritz Carlton? The only way to make such experiences predictable is to follow a system and the GMA’s Outside Guest Services Training Manual is the only system that guarantees you instant results.
The manual includes; Position agreements, check lists for opening, closing, tournaments, carts, etc.
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What’s a ranger training manual doing in a marketing catalog? Simple, every single touch point at your club is part of your overall customer delivery package and therefore, critical to your marketing’s success. This manual is an A-Z look at how to train and hold player service employees accountable for a superior customers service experience. The manual includes detailed position agreements, scripting for 19 major problems encountered by rangers as well as tips on body language and tonality.
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"An Accumulation of Questions and Observations of a Tax Guy" For Club Managers, who with all of their responsibilities for keeping the various departments functioning as a unit, may have lost focus on the importance of their key target member. For Club Golf Professionals who may be the key to making the biggest immediate difference at a Club that has a golf course. For all Club employees that may have forgotten that their primary purpose of being employed at the Club is to serve the Member. "Wow, what a great job! You have a great eye for the details that can make clubs more profitable. From a membership eye, what a new concept, take care of "the members" so they don’t leave." Beth Meister, Club Concepts Consulting.
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Talk about a big BANG for little bucks, this book has over 300 ideas for maximizing pro shop and course revenue for someone who knows how to do both. Ken Morton Jr and his father are constantly in the top ten as owners of best pro shop, in the world with annual revenues of over nine million dollars a year! His shop has been named public golf shop of the year by Golf WeekMagazine and has received the Golf Digest Top 100 Golf Shop Award an unprecedented 21 consecutive times!
When you read the strength and depth of his creative ideas it’s easy to see why you can quickly learn from his success.
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Want to know the best way to double, triple even quadruple your outing prospect database? Simply follow this step by step telemarketing manual and generate 400 plus leads in six to eight weeks using part-time help, college kids, bags boys or waiters. It’s that easy; first use the power of the internet to build your ideal prospect list them follow the simple scripts to generate leads.
Telemarketing firms charge $1500 and up for a single page script alone. Now you can build a huge outing database of qualified outing prospects in ....
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Are you getting a big enough share of the wedding cake at your club? Weddings offer some of the most lucrative business for clubs today yet many are missing the boat by not have a systematic marketing effort to capture their share.
This manual offers simple step-by-step marketing instructions on how to tap into this lucrative income stream. It provides advice on how to tackle the big issues like getting everyone at the club excited about marketing weddings. How to use your website, direct mail and member referrals to generate leads. But it also goes into the crucial details like how your people should ....
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This step by step manual is YOUR marketing blue print to DOMINATING the outing business in your area. This manual has been used by hundreds of clubs to boost their outing revenue quickly and effectively and is guaranteed to produce results for you.
The manual covers defining goals, building a prospect list, the use of various media including websites, direct mail, print ads, telemarketing, referral programs and more.
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| This complete and unabridged version of the best selling Golf Marketing Bible, comes on 11, information packed audio CD’s. The most comprehensive and exciting CD’s ever recorded on how to quickly and dramatically increase your club’s profits!
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Triple Your Club’s Outing Income
with this exciting manual, jam packed with over 200 pages of the best of the breed, direct mail sales letters. Each is a proven winner in making the phone ring off the hook with leads for tournaments, outings and golf events of all kinds. Re-book outings without picking up the phone, lure back events that jumped ship for just a few cents. Uncover hundreds of new outing leads in 60 days or less. These world class letters, written by some of the world top copywriters will easily allow you to dominate the outing market in your area.
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That Guarantees an Instant and Massive Increase in the Number of Qualified Leads YOU GENERATE. This manual contains the most devastatingly effective method ever devised for generating sales of golf memberships, outings, real estate or resorts traffic.
If you have a genuine interest in producing astonishing results from your marketing budget, you will find the information and hundred of real world examples contained in this manual, to be the most potent and profitable information you have ever read!
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Over $100,000 and two years, visiting in excess of 1,000 golf courses is expended to photography and insights in the latest edition of the Golf Course Management & Marketing Best Practices Manual. Focusing on the unique and exemplary, over fifty golf courses received accolades for their excellent marketing and customer service standards. These insights and picture will provide your club with a great many creative ideas to differentiate yourself in the market place and provide additional value and service to your customers. Then manual includes examples from over 50 golf courses in eleven countries including.....
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