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The Complete A-Z Manual on How to Sell More Banquets & Weddings at your Club

Are you getting a big enough share of the wedding cake at your club? Weddings offer some of the most lucrative business for clubs today yet many are missing the boat by not have a systematic marketing effort to capture their share. 
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Special reports

GMA Product Catalog
Welcome to our 2008 Catalog. For those of you who would prefer to view our products with a hard-copy catalog, here is a pdf version to download and print.



Innovative Membership Categories for Success in Today's Competitive Club Environment
Most clubs have one of two problems when it comes to the membership categories they offer. They either offer too many options in the mistaken attempt of trying to design something that appeals to everyone, or they have too few rigid options that haven’t changed since the Mayflower landing!
Direct Mail Is a Winning Strategy - The Ins and Outs of Ordering a List
You want to mail a special offer to 5000 golfers in your area, but you only have 1500 names in your database. What do you do?

(Special Report Available to Members Only)

Guest Policies Make Your Club Function Better and Increase Membership Sales
Who is that guy? Who are those people? How often have you heard that from your members in the golf shop in the morning while waiting to check in or about the guys playing in front of them on the course? Well, those strangers might just provide the very best opportunity for your club to achieve your membership sales goals this year. Your club is being robbed of great membership prospects if you don’t have a system in place to capture information, track usage, and communicate it to your Membership Director.

(Available to Members Only)
Model Release Form
When Do You You Need to Use a Release?


Basically, you should use a release form any time you take a picture, video, or sound recording that might possibly be used in any commercial publication (ad, brochure, publicity, etc.) in which one or more persons are the subject of the shot.

Improve Member Retention with New-Member Orientation Sessions

     As club operators, we are focused on getting new members through our front door but we also have to be sure that we are putting a latch on the back door so that more aren’t leaving (resigning) faster than the rate that we enroll them.  We need to do a better job at keeping the ones that ones that join and that is simply having a great member retention strategy in place.

(Special Report Available to Members Only)


 

Thunderbolt Marketing for When Your Marketing Needs a Jolt
The exact concepts detailed in the Thunderbolt Marketing Manual have made my clients millions and millions of dollars. Yet, even they were often left in the dark as to exactly how we were able to achieve such phenomenal results, while others could not!
Use Articles to Drive Traffic to Your Web Site
Everyone wants to attract qualified prospects to their web sites.
(A special report for members)
Generating Wedding Leads
How often are you letting the contacts in your database know about your wedding services? If you’re like most clubs, the answer is probably never. In the unlikely event that it’s something like ’once a year,’ then you are actually ahead of the game. This plan is sure to generate the leads that will allow you to bring more of the lucrative wedding business to your club.

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