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How Golf Courses/Clubs Can Survive & Thrive in Tough Times

Rick Crandall’s How Golf Courses/Clubs Can Survive & Thrive in Tough Times is the GMA’s latest product.

Many golf clubs are struggling. New ones continue to open, but some old ones are closing. One owner said he was the only one in town holding his own. He used to have three competitors, but now he has 37 within 50 miles!

Mike Chumbler, head of golf operations at the Boyne Highlands resort, estimates rounds are down about 25% in the last 5-10 years in his area.

Let’s accept that total golf rounds played are flat these days overall and you have more competition to drain them away. If you’re worried about your competition, Crandall’s question to you is:

Why isn’t your competition worried about YOU?

Crandall is an aggressive marketer with tons of good ideas you can use. He focuses on marketing you can do right now at low cost. It’s full of ideas to give you more impact for less money. It touches on all the important aspects of marketing, but focuses on things that will create more business quickly. There are a few ideas I’ve never seen anywhere that are sure winners.

	Innovative Membership Categories for Success in Today's Competitive Club Environment
	Most clubs have one of two problems when it comes to the membership categories they offer. They either offer too many options in the mistaken attempt of trying to design something that appeals to everyone, or they have too few rigid options that haven’t changed since the Mayflower landing!
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	The Comprehensive Player Services/Ranger Training DVD
	Say Good-Bye to Nazi Rangers! And Dramatically Improve Your Customer Service What’s a ranger training DVD doing in a marketing catalog? Simple — every single touchpoint at your club is part of your overall customer delivery package and therefore critical to your marketing’s success. This DVD is a comprehensive look at how to train and hold player service employees accountable for a superior customer service experience.
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	How To Make $100,000 a Year or More Teaching Golf
	A must read for any golf professional that generates some or all of their income from lessons. This classic, 370 page manual has helped more professional’s double and triple their teaching income than any other source. The manual covers everything from setting up a business plan, to marketing, Promotions, PR, sales and pricing your lessons. You will discover how to package your lessons to get properly compensated for your knowledge and experience.
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	Say Good Bye to Nazi Rangers! And Dramatically Improve Your Customer Service With, The Comprehensive, Player Services/Ranger Training Manual
	What’s a ranger training manual doing in a marketing catalog? Simple, every single touch point at your club is part of your overall customer delivery package and therefore, critical to your marketing’s success. This manual is an A-Z look at how to train and hold player service employees accountable for a superior customers service experience. The manual includes detailed position agreements, scripting for 19 major problems encountered by rangers as well as tips on body language and tonality.
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	The Ultimate, Membership Director, Sales Training System
	You Are Just a Few Hours Away from Dramatically Boosting Your Club’s Membership Sales and Owning The Ultimate System, to Train Your Staff for a Decade to Come! It does not matter whether you are a 501-7c, high-end, low-end, or anywhere-in-between club. These sales systems have been proven to work at every level of private clubs (and some semi-private) no matter how competitive your particular market might be. It’s NOT the Membership Director’s fault that they’re not selling as many memberships as they should! Even at clubs that employ people with real-world SALES experience, because they lack the structure of a sales system, their time gets quickly consumed by day-to-day tasks unassociated with their primary function. Eight hours come and go on the wind, with little selling being accomplished. This gives a club two options for membership sales success: Either hire a superstar sales professional in-house (which will cost you five times as much as you are paying now) or you develop a sales training manual and follow-up systems that can be used again and again by existing employees to perform at exceptional levels.
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	Its All About Golf is Ideal For Private Club Presidents, Board Members and GMs Wanting to Make a Difference to Customer Service at Their Club, By Mitch Stump
	"An Accumulation of Questions and Observations of a Tax Guy" For Club Managers, who with all of their responsibilities for keeping the various departments functioning as a unit, may have lost focus on the importance of their key target member. For Club Golf Professionals who may be the key to making the biggest immediate difference at a Club that has a golf course. For all Club employees that may have forgotten that their primary purpose of being employed at the Club is to serve the Member. "Wow, what a great job! You have a great eye for the details that can make clubs more profitable. From a membership eye, what a new concept, take care of "the members" so they don’t leave." Beth Meister, Club Concepts Consulting.
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	Become a Golf Marketing Genius in the Comfort of You Own Car, with the Audio Edition of The Golf Marketing Bible
	This complete and unabridged version of the best selling Golf Marketing Bible, comes on 11, information packed audio CD’s. The most comprehensive and exciting CD’s ever recorded on how to quickly and dramatically increase your club’s profits!
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	The Worlds Best, Golf Outing and Event, Sales Letter Collection
	Triple Your Club’s Outing Income with this exciting manual, jam packed with over 200 pages of the best of the breed, direct mail sales letters. Each is a proven winner in making the phone ring off the hook with leads for tournaments, outings and golf events of all kinds. Re-book outings without picking up the phone, lure back events that jumped ship for just a few cents. Uncover hundreds of new outing leads in 60 days or less. These world class letters, written by some of the world top copywriters will easily allow you to dominate the outing market in your area.
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	The Thunderbolt Marketing Manual, Turning Thousands Into Millions by Mail by Andrew Wood
	That Guarantees an Instant and Massive Increase in the Number of Qualified Leads YOU GENERATE. This manual contains the most devastatingly effective method ever devised for generating sales of golf memberships, outings, real estate or resorts traffic. If you have a genuine interest in producing astonishing results from your marketing budget, you will find the information and hundred of real world examples contained in this manual, to be the most potent and profitable information you have ever read!
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	Best Management & Marketing Practices Manual, by J.J. Keegan
	Over $100,000 and two years, visiting in excess of 1,000 golf courses is expended to photography and insights in the latest edition of the Golf Course Management & Marketing Best Practices Manual. Focusing on the unique and exemplary, over fifty golf courses received accolades for their excellent marketing and customer service standards. These insights and picture will provide your club with a great many creative ideas to differentiate yourself in the market place and provide additional value and service to your customers. Then manual includes examples from over 50 golf courses in eleven countries including.....
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