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The Complete A-Z Manual on How to Sell More Banquets & Weddings at your Club

Are you getting a big enough share of the wedding cake at your club? Weddings offer some of the most lucrative business for clubs today yet many are missing the boat by not have a systematic marketing effort to capture their share. 
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Recession Buster! Build Your Email List Instantly!

Recession Buster Golfer e-mail Lists
LIMITED TIME OFFER - PRICES SLASHED!

What’s the quickest way to boost you business?

Boost you database with golfer e-mails from the GMA. We have thousand of e-mails, postal addresses and even player profiles form just about every major city in the USA. Names where gathered through our website partnerships with various golf sweepstake promotions for free golf, golf memberships, golf vacations and direct golf product sales from TV offers.
 
Unlike other providers with the GMA YOU own the names this is NOT a one time rental. Don’t pay 5-10 cents a name for one time use (Our normal rate) when you can own prime golfer data for about 3-5 cents per name! 

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Trial Email List

Trial e-mail list $299 I time trial only. 5,000 email names of golfers in your state all within 25 miles of your zip code! You keep the list! Once you try you’ll want to invest in more of our lists! Names come from major golf sweepstake promotions.
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Everything but the Kitchen Sink Package

For the first time ever, we are offering an all encompassing ’Everything but the Kitchen Sink’ package, this package includes ALL of the tools you will need to turn your business around and make 2009 a profitable year in the face of the economy and in the face of your competitors, many of whom are too scared to do things they have never done before! It is absolutely VITAL that you are maximizing every opportunity for revenue that you have!

With this package you will not just survive, your business WILL thrive despite economic conditions!

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The Complete A-Z Manual for Successful Marketing of Golf Outings & Events

This step by step manual is YOUR marketing blue print to DOMINATING the outing business in your area. This manual has been used by hundreds of clubs to boost their outing revenue quickly and effectively and is guaranteed to produce results for you. 

The manual covers defining goals, building a prospect list, the use of various media including websites, direct mail, print ads, telemarketing, referral programs and more. Detailed examples of successful campaigns are given along with sample sales letters, website pages, follow-up correspondence and staff training recommendations.

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Outside, Guest Services & Bag Drop Training Manual Download

Do you believe that first impressions are lasting impressions? If so, what are you doing to insure your outside guest services people are consistently delivering a superior level of service a la Disney or Ritz Carlton? The only way to make such experiences predictable is to follow a system and the GMA’s Outside Guest Services Training Manual is the only system that guarantees you instant results.

Now available as a pdf download emailed to you within 24 hours or less.

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The Complete A-Z Guide to Highly Effective Membership Marketing Download

Grow Your Membership NOW, With the Complete A-Z Guide To Effective Membership Marketing!

      What is the difference between those clubs that make it and those that don’t? The key difference between clubs that thrive and those that don’t is how effectively they market their memberships and keep a steady stream of prospects coming in the doors.

This step-by-step manual is YOUR blueprint to membership-marketing success. The techniques in this manual have been used by hundreds of private clubs to boost membership quickly and effectively. It is guaranteed to produce results for you! The manual covers: defining goals; budgeting; profiling prospective members; the use of various media including websites, direct mail, and print ads; telemarketing; referral programs; defining your marketing position; membership categories; pricing; proven membership offers; membership tours and member retention; and more.

You’ll also get detailed examples of successful campaigns along with sample sales letters, brochures, website pages, follow-up correspondence, and staff training recommendations. The manual finishes up with a 50-point, quick-start action plan. Follow this plan and you’ll be on a clear road to more members faster than you ever thought possible. This manual is an excellent companion to the Membership Director Sales Training Manuals.

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Beverage Cart Manual

Most employees want to perform to the best of their ability but most seldom do because they simply don’t have a detailed system to follow. The Beverage Cart Attendant Manual is a complete A-Z of what to do, when to do it and how to benchmark this position for superior results.  

The manual includes; Position agreements, goal sheets, check lists, scripting, sales, customer service, follow up and much more. Last but not least, is a testing section so you can insure compliance with your system. Comes on disk, as a PDF file and in Word for easy customization to your operation.

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Over 60 Percent Off at Garland Golf Resort, Best Golf Vacation Deal In Michigan

Over Sixty Percent Off at Garland Golf Resort

Best Golf Vacation Deal In Michigan
 
We have a special deal with Garland Resort, Michigan’s Most Beautiful Resort, that will save you an astonishing more than 60% off the regular price, if you act now!
 
3 nights, 4 round package, with accommodation in any Garland owned room, plus one round of golf on each of Garland’s four magnificent courses, including cart, for two people, normally $1029.60 per twosome, for just $399 a saving of over $629 over Garland’s best package price!
 
Valid until, December 31st, 2010 and with no black out dates!
 
Buy now (this is a web only offer) we only have 50 of these packages then they are gone forever.

Check out the resort here www.GarlandUSA.com!

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Grill Kitchen Systems

Train your Grill & Kitchen staff how to be GREAT employees and hold them accountable by providing them with a clear set of written systems to follow. Use these systems as is, or as a blueprint to develop your own. The 30 pages of empowering staff training information will ensure that your members and players will enjoy their time at your club.
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Private Club 911 - Sales & Marketing Emergency Kit

Sales, & Marketing Emergency Kit
Includes 5 special reports:

  • Building a Referral Machine
  • The Critical Importance of Developing an Irresistible Membership Offer!
  • Low Cost, High Value Membership Marketing Strategies
  • Innovative Membership Categories for Today’s Market
  • How to Price Your Memberships For Success in Your Market
  • Plus a FREE copy of Desperately Seeking Members ($24.95 value) for the first 50 only!
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How to Market Your Charity Golf Tournament

      When you put this download on your website, you’ll have a big advantage in getting tournament events. Every club says "When you choose us, we’ll use our expertise to help you market your tournament." But you give them serious help with this 100 + page book.
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Marketing for Golf Professionals Even When You Hate to Sell

Marketing for Golf Professionals: Even If You Hate to Sell
by Rick Crandall, PhD

      Most golf professionals - whether they are club managers, outing directors, golf pros, or restaurant managers - don’t like the idea of marketing or selling. They find it personally awkward, or even demeaning. Another reason golf professionals don’t like marketing is that they aren’t trained in it. Plus, it costs money to make mistakes. At the least, they think of it as a distraction from their "real" jobs.

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The Only Serious Publicity Manual for Golf Courses

Publicity is worth 10 times the same size advertisement yet most clubs don’t make any serious attempt to get publicity. And the kicker is, it’s not hard.

The Only Serious Publicity Manual for Golf Courses
by Rick Crandall, PhD

If you’re serious about getting free publicity for your course, club or resort, you need this manual and CD. Publicity is one of the four major pillars of marketing. Get your share - and more!

      Break away from the pack with The Only Serious Publicity Manual for Golf Courses. Written in plain English, it guides you through the ins and outs of getting free publicity.

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A Second Helping of the Little Book of Big Golf Promotions

The first book was so popular that Ken Morton, Jr. has brought together another incredible collection of creative and proven marketing promotions in A Second Helping of The Little Book of Big Golf Promotions.  Chock-full of over 300 easy-to-apply ideas for any golf shop operator, this book contains the best ways to help your golf course and your golf shop reach it’s maximum potential. Little Book II gives every owner, professional, retail specialist or merchandiser an easy guide to making more sales—and ultimately—making more money.  
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Golf Shop Systems Manual

Train your shop staff how to be GREAT employees and hold them accountable by providing them with a clear set of written systems to follow. Use these systems as is, or as a blueprint to develop your own. The 31 pages of empowering staff training information will ensure that your members and players will enjoy spending their money at your golf shop.

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Head Professional's System Manual

Get the maximum performance form your golf professional by providing written systems for the clear execution of daily duties. Use these systems as is, or as a blueprint to develop your own for superior performance. Developed in conjunction with top PGA professionals.  71 pages.
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Cunningly Clever Marketing

In these troubled times there is nothing more important to your career, your business, indeed your very survival than to make your marketing astonishingly more effective than your competitors!

Read or listen to Cunningly Clever Marketing and watch your marketing’s performance soar!

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Superior Staff Performance — The Complete Manual of Golf Club Operation Position Agreements

Changing from job descriptions to position agreements creates an instant increase in employee performance and is the foundation of all successful operation systems. What makes a position agreement different from a traditional job description? One KEY FACTOR: A position agreement contains a RESULTS statement signed by the employee. It’s that small difference that makes a big difference in your results.
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USA Golf Professionals E-mail/Snail Mail List

USA Golf Professionals 27,000 E-mails and Postal Address

Name, address and e-mail - the most complete list available of opinion leading golf professional in North America. Ideal for travel, product and tournament mailings.

Multiple use file in excel

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How Golf Courses/Clubs Can Survive & Thrive in Tough Times

   Rick Crandall’s How Golf Courses/Clubs Can Survive & Thrive in Tough Times is the GMA’s latest product.

   Many golf clubs are struggling. New ones continue to open, but some old ones are closing. One owner said he was the only one in town holding his own. He used to have three competitors, but now he has 37 within 50 miles!

   Mike Chumbler, head of golf operations at the Boyne Highlands resort, estimates rounds are down about 25% in the last 5-10 years in his area.

   Let’s accept that total golf rounds played are flat these days overall and you have more competition to drain them away. If you’re worried about your competition, Crandall’s question to you is:

    Why isn’t your competition worried about YOU?


  Crandall is an aggressive marketer with tons of good ideas you can use. He focuses on marketing you can do right now at low cost. It’s full of ideas to give you more impact for less money. It touches on all the important aspects of marketing, but focuses on things that will create more business quickly. There are a few ideas I’ve never seen anywhere that are sure winners.

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Innovative Membership Categories for Success in Today's Competitive Club Environment


Most clubs have one of two problems when it comes to the membership categories they offer. They either offer too many options in the mistaken attempt of trying to design something that appeals to everyone, or they have too few rigid options that haven’t changed since the Mayflower landing!
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The Comprehensive Player Services/Ranger Training DVD

Say Good-Bye to Nazi Rangers! And Dramatically Improve Your Customer Service

What’s a ranger training DVD doing in a marketing catalog? Simple — every single touchpoint at your club is part of your overall customer delivery package and therefore critical to your marketing’s success. This DVD is a comprehensive look at how to train and hold player service employees accountable for a superior customer service experience.
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The World Does Not Need Another Place to Eat!

This is an audio-visual presentation that the Restaurant Doctor Bill Marvin gave to the Florida Club Managers in March 2008. It’s on a DVD so that you can see pictures of the many examples he gives (it’s like a PowerPoint presentation). Approx 80 min.

His talk centers around the theme of not having a boring restaurant at your club.

Here are some of the introductory points he makes:

- There are plenty of places to eat in the world. People aren’t looking for more, they’re looking for a favorite place
- At a private club, you can’t treat them like they have to eat with you. They need to want to eat there.
- You have the disadvantage of competing with major restaurants that have more resources than you.
- You have the advantage of knowing the more people by name – and you’d better! If you’re a private club, you also have the advantage of exclusivity. People like to do things that others can’t.

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The Complete A-Z Guide to Highly Effective Membership Marketing

This step-by-step manual is YOUR blueprint to membership-marketing success. The techniques in this manual have been used by hundreds of private clubs to boost membership quickly and effectively. It is guaranteed to produce results for you! The manual covers: defining goals; budgeting; profiling prospective members; the use of various media including websites, direct mail, and print ads; telemarketing; referral programs; defining your marketing position; membership categories; pricing; proven membership offers; membership tours and member retention; and more.

You’ll also get detailed examples of successful campaigns along with sample sales letters, brochures, website pages, follow-up correspondence, and staff training recommendations. The manual finishes up with a 50-point, quick-start action plan. Follow this plan and you’ll be on a clear road to more members faster than you ever thought possible. This manual is an excellent companion to the Membership Director Sales Training Manuals.

Over 400 pages, Non Members $495 - Members $295

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Restaurant Basics [e-book]: Why Guests Don't Come Back and What You Can Do About It

Restaurant Basics is the only book on restaurant customer service written entirely from the guest’s point of view (the only perspective that really counts!) It is a summary of about 1000 potential problems -- little lapses in service that, while minor in themselves, add up to cause your guests to become disenchanted and take their business elsewhere. In today’s competitive marketplace, unless you consistently have more business than you can handle, you can’t afford to let anyone get away!

If you have a snack shop, cafe, or restaurant at your club or resort, you need this book. It can be the difference between players finishing a round and leaving to get beers and burgers elsewhere versus staying and buying them from you. If you’re a resort, you want guests to have a great experience so they’ll choose to eat there again the following night (and come in the future).

 

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Desperately Seeking Members

An astonishing combination of hilarious storytelling with a practical membership solution.


Join veteran private-club manager Harvey S. McLintock at his new job. There he discovers that the waiting list discussed in his interview has quickly evaporated and the members are dropping like flies!

 
     Two new courses open and a group of long-term members jump ship. Join Harvey amid the chaos at private club in trouble as he tries desperately to stop the downward membership spiral! 

 

     Along the way, you’ll meet a host of colorful characters including the board comprised of two doctors, a lawyer, and a vet. You’ll meet all the members you love and hate! And smile as he deals with a host of modern issues like jeans, gay members, cell phones, and signs!

     Since there is no advertising budget, McLintock starts the club back on the road to success with some questionable Ninja marketing tactics. With a little success there and a little luck, the committee finally see there is a method to his madness and give him the go ahead to execute a detailed plan that succeeds in turning the club around!

 

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How To Make $100,000 a Year or More Teaching Golf

A must read for any golf professional that generates some or all of their income from lessons. This classic, 370 page manual has helped more professional’s double and triple their teaching income than any other source. The manual covers everything from setting up a business plan, to marketing, Promotions, PR, sales and pricing your lessons. You will discover how to package your lessons to get properly compensated for your knowledge and experience.
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The Tournament Directors Systems Manual, Your Blueprint to Superior Employee Performance in Booking Golf Outings and Group Play!

Most employees want to perform to the best of their ability but most seldom do because they simply don’t have a detailed system to follow. The Outing Directors Systems Manual is a complete A-Z of what to do, when to do it and how to benchmark this position for superior results.  

The manual includes; Position agreements, goal sheets, check lists, scripting, sales, customer service, follow up and much more. Last but not least, is a testing section so you can insure compliance with your system.

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The Starters Operations Manual, Your Complete Guide to Becoming The Perfect First Tee Host!

Coffee stains down planes! So says on of the world’s most popular customer service books. First impressions are lasting impressions and many players spend more time on the first tee touch point than on any other part of the course.That makes what goes on there, critical to your players’ experience and their willingness to return to your facility.

This manual is a complete A-Z system for training and holding starters accountable for a superior customer service experience. The manual includes detailed position agreements, scripting for getting customers off to a great start, required knowledge, reporting, check lists and more.

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Outside, Guest Services & Bag Drop Training Manual, Your Ticket to a Superior Customer Experience, Starts Right Here in The Parking Lot!

Do you believe that first impressions are lasting impressions? If so, what are you doing to insure your outside guest services people are consistently delivering a superior level of service a la Disney or Ritz Carlton? The only way to make such experiences predictable is to follow a system and the GMA’s Outside Guest Services Training Manual is the only system that guarantees you instant results.

The manual includes; Position agreements, check lists for opening, closing, tournaments, carts, etc.

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Say Good Bye to Nazi Rangers! And Dramatically Improve Your Customer Service With, The Comprehensive, Player Services/Ranger Training Manual

What’s a ranger training manual doing in a marketing catalog? Simple, every single touch point at your club is part of your overall customer delivery package and therefore, critical to your marketing’s success. This manual is an A-Z look at how to train and hold player service employees accountable for a superior customers service experience. The manual includes detailed position agreements, scripting for 19 major problems encountered by rangers as well as tips on body language and tonality.
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The Ultimate, Membership Director, Sales Training System

You Are Just a Few Hours Away from Dramatically Boosting Your Club’s Membership Sales and Owning The Ultimate System, to Train Your Staff for a Decade to Come! 


It does not matter whether you are a 501-7c, high-end, low-end, or anywhere-in-between club. These sales systems have been proven to work at every level of private clubs (and some semi-private) no matter how competitive your particular market might be.

It’s NOT the Membership Director’s fault that they’re not selling as many memberships as they should!

Even at clubs that employ people with real-world SALES experience, because they lack the structure of a sales system, their time gets quickly consumed by day-to-day tasks unassociated with their primary function. Eight hours come and go on the wind, with little selling being accomplished.

This gives a club two options for membership sales success: Either hire a superstar sales professional in-house (which will cost you five times as much as you are paying now) or you develop a sales training manual and follow-up systems that can be used again and again by existing employees to perform at exceptional levels.

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The Ultimate, Outing Director, Sales Training System

You Are Just a Few Hours Away from Dramatically Improving Your Share of the Golf Outing Business and Owning The Ultimate System, to Train Your Staff for a Decade to Come!  

Improving your outing business couldn’t be easier with our eight manual, Outing Director Sales Training System . Each 20-30 page module is designed for quick and easy reading. Each module is boiled down to its very essence and packed with detailed scripts, action steps, drills and information designed to produce instant results for increased outing sales.

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Quickly and Easily Increase The Quality and Quantity of your Wedding Leads With The Downloadable License Rights to, The Ultimate Wedding Planning Guide!

What kind of people do you think download, 32 page wedding planners from your clubs website? I’ll tell you, people who are planning large and lucrative wedding that’s who!

Many of the clubs that use this planner swear by its magnetic power for generating income and have often reported 80-100 leads in a single season. Not only will this booklet increase leads from your site, but you can also get the edge in your market by offering the guide for free in wedding publications and print ads giving readers a great reason to visit your clubs’ website first!

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Downloadable License Rights to, ’The Ultimate Golf Outing & Event Planning Guide’, The Simplest Way in The World to Develop Quality Outing Leads from Your Website!

What kind of people do you think download guides to running golf outings? I’ll tell you who, people who are planning golf outings! Simply add this 20 page booklet to your webpage and instantly watch the outing leads pour in! This is a proven winner!

Over 50% of the people who book golf outings know little or nothing about golf which is probably why this booklet has been so popular with those planning corporate or charity outings.

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Boost Your Pro Shop Sales with the Little Book of Big Golf Promotions

Talk about a big BANG for little bucks, this book has over 300 ideas for maximizing pro shop and course revenue for someone who knows how to do both. Ken Morton Jr and his father are constantly in the top ten as owners of best pro shop, in the world with annual revenues of over nine million dollars a year! His shop has been named public golf shop of the year by Golf WeekMagazine and has received the Golf Digest Top 100 Golf Shop Award an unprecedented 21 consecutive times!

When you read the strength and depth of his creative ideas it’s easy to see why you can quickly learn from his success.

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Generate 400 Outing Leads In Just Six Weeks With The Golf Outing, Telemarketing Manual

Want to know the best way to double, triple even quadruple your outing prospect database? Simply follow this step by step telemarketing manual and generate 400 plus leads in six to eight weeks using part-time help, college kids, bags boys or waiters. It’s that easy; first use the power of the internet to build your ideal prospect list them follow the simple scripts to generate leads.

Telemarketing firms charge $1500 and up for a single page script alone. Now you can build a huge outing database of qualified outing prospects in ....

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The Complete A-Z Manual on How to Sell More Banquets & Weddings at your Club

Are you getting a big enough share of the wedding cake at your club? Weddings offer some of the most lucrative business for clubs today yet many are missing the boat by not have a systematic marketing effort to capture their share.

This manual offers simple step-by-step marketing instructions on how to tap into this lucrative income stream. It provides advice on how to tackle the big issues like getting everyone at the club excited about marketing weddings. How to use your website, direct mail and member referrals to generate leads. But it also goes into the crucial details like how your people should ....

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The Complete A-Z Manual for Successful Marketing of Golf Outings & Events

This step by step manual is YOUR marketing blue print to DOMINATING the outing business in your area. This manual has been used by hundreds of clubs to boost their outing revenue quickly and effectively and is guaranteed to produce results for you.  

The manual covers defining goals, building a prospect list, the use of various media including websites, direct mail, print ads, telemarketing, referral programs and more.

  find out more

Become a Golf Marketing Genius in the Comfort of You Own Car, with the Audio Edition of The Golf Marketing Bible

This complete and unabridged version of the best selling Golf Marketing Bible, comes on 11, information packed audio CD’s. The most comprehensive and exciting CD’s ever recorded on how to quickly and dramatically increase your club’s profits!
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The Golf Marketing Bible The All Time Bestseller, by Andrew Wood

The Golf Marketing Bible is the most comprehensive and exciting book ever written on how to quickly and dramatically increase your club’s profits!  Buy it for yourself, buy it for your staff, buy it for your board, but buy it NOW! Jam-packed with over 400 pages of cutting-edge, proven strategies to jump-start any private club, daily fee, resort or golf real estate business!

The Golf Marketing Bible will provide your club with astonishing results and a complete BULLETPROOF BLUEPRINT to Golf Marketing success and PROFITS!

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The Thunderbolt Marketing Manual, Turning Thousands Into Millions by Mail by Andrew Wood

That Guarantees an Instant and Massive Increase in the Number of Qualified Leads YOU GENERATE. This manual contains the most devastatingly effective method ever devised for generating sales of golf memberships, outings, real estate or resorts traffic.

If you have a genuine interest in producing astonishing results from your marketing budget, you will find the information and hundred of real world examples contained in this manual, to be the most potent and profitable information you have ever read!
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