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Say Good-Bye to Nazi Rangers! And Dramatically Improve Your Customer Service
What’s a ranger training DVD doing in a marketing catalog? Simple — every single touchpoint at your club is part of your overall customer delivery package and therefore critical to your marketing’s success. This DVD is a comprehensive look at how to train and hold player service employees accountable for a superior customer service experience.
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| This is an audio-visual presentation that the Restaurant Doctor Bill Marvin gave to the Florida Club Managers in March 2008. It’s on a DVD so that you can see pictures of the many examples he gives (it’s like a PowerPoint presentation). Approx 80 min.
His talk centers around the theme of not having a boring restaurant at your club.
Here are some of the introductory points he makes:
- There are plenty of places to eat in the world. People aren’t looking for more, they’re looking for a favorite place
- At a private club, you can’t treat them like they have to eat with you. They need to want to eat there.
- You have the disadvantage of competing with major restaurants that have more resources than you.
- You have the advantage of knowing the more people by name – and you’d
better! If you’re a private club, you also have the advantage of
exclusivity. People like to do things that others can’t.
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| This complete and unabridged version of the best selling Golf Marketing Bible, comes on 11, information packed audio CD’s. The most comprehensive and exciting CD’s ever recorded on how to quickly and dramatically increase your club’s profits!
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